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In a world where every swipe, click, and like counts, authenticity is no longer a luxury but a necessity. That is exactly why User Generated Content (UGC) is such a powerful tool in modern marketing strategies. We see it everywhere: real people sharing real experiences on social media. But what happens when we use those real experiences, or user generated content, as the engine behind our ads?
In this blog, I explain the 5 benefits of using UGC in advertising.
1. You reach a larger audience than your followers.
UGC is mainly something you want to distribute to a new audience. You want a larger audience to see experiences with your product or service. When you post UGC on your own social channels, you mainly reach your followers and customers. By using ads, you reach a much larger audience and therefore also potential customers.
2. Using UGC is more credible.
When you explain yourself how good your product is, fewer people will believe it. In this case, an independent person shares their experience with a product, which creates higher trust.
3. Creating UGC is cheaper.
Good content creation comes with a price tag. With UGC, that price is often much lower. So UGC is not only more credible, but also cheaper to use.
4. Lower click prices.
The relevance of the ad partly determines the click price of ads. Research has shown that the click price is 50% lower for UGC videos than for traditional videos (Everyone Social, 2021).
5. UGC leads to a higher conversion rate.
Research shows that ads containing UGC have a 29% higher conversion rate (Everyone Social, 2021).
Do you also want to use your UGC for your company on Instagram, YouTube, or TikTok?
At Hyred, we recommend WEBSTRIJD, an agency specialized in online growth that makes sure your company is visible in the places where your potential audience spends time. And yes, that is increasingly online.
Interested in working with WEBSTRIJD? Schedule a free strategy call or email [email protected].