TikTok
What is UGC?
They are simple videos, photos, and texts created by people about a product, activity, or service, instead of by the company itself. People naturally talk about what they like, and using that in the right way for your brand is the key to success.
On this page, we will show you the benefits of video UGC and how your business can leverage it effectively.
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The meaning of UGC
User Generated Content, also known as UGC or consumer-generated content, is authentic content about a company or brand, created by the consumer.
It is not overproduced or staged, but real content that people actually want to see on Social Media. Testimonials, reviews, unboxings, trends, day in the life videos, and much more are all formats that promote your product in a genuine and relatable way.
The value of UGC
The personal connection a person can create, something a generic ad simply cannot, is the real power of UGC. And the numbers back it up. These studies show how essential UGC is for brands that want to stay innovative.
- A 2021 study by TINT found that 93% of marketers agree customers trust content made by other customers more than content made by brands.
- Nosto reported that 79% of consumers say UGC strongly influences purchasing decisions, while UGC is 9.8x more impactful than influencer content in the moment of purchase.
Both consumers and marketers agree: putting a face to your marketing is the more effective approach. While influencer marketing often feels like obvious advertising, UGC builds real trust and genuine connection.
of marketers say audiences trust customer-made content more than brand-made content.
more impact than influencer content when shoppers decide what to buy.
Examples of UGC
There are countless ways to use UGC for a brand. Sephora, for example, built a dedicated gallery where customers can directly shop the looks featured in creator videos.
UGC also works across TikTok, Instagram, and Facebook for organic posts or trend formats, but more often it is used in paid ads because it performs better. Here are a few examples of how brands used paid UGC through Hyred to reach specific goals.
Paid UGC vs
Unpaid UGC
In a perfect world, every brand would have thousands of customers posting great videos for free. That is unpaid UGC. In reality, that almost never happens at useful volume.
For every thousand videos people make organically, only a few are good enough to really move the needle. Even when you actively ask customers to create content, you quickly run into the same issues:
- Only a small group is actually willing to participate.
- The camera quality is often poor.
- The story is hard to follow.
- The overall look does not line up with your brand identity.
Paid UGC gives your brand more control. You keep the authenticity of creator content, but shape the concept, structure, and visual quality so it can support real campaigns.
How to find creators
that fit your brand?
Today, more than 1,200 vetted UGC creators have joined Hyred. Post your task, receive applications, and choose exactly which creator you want to collaborate with.
Start UGC Campaign
