Does UGC work for a bold brand like AB-lifestyle?

What we did

Without prior contact with Rowan, the manager of AB-lifestyle, the brand had already ordered 8 videos through our platform Hyred.app. As a show of appreciation, our founder Joey Peeters reached out directly, which led to a conversation.

That conversation turned into an online meeting to understand the team better and map what AB-lifestyle needed. After that introduction, our team moved fast and developed 8 concepts for AB-lifestyle within a week.

Even though AB is a bold streetwear brand, we saw that UGC videos significantly lowered their Meta advertising costs. That let them reach more people on the same budget while reducing CPA sharply.