Nomige

Meta ads improved from a 7x ROAS to a 22x ROAS

Nomige is a skincare brand that creates anti-aging products based on your DNA. By using UGC to show how the product works and what kind of result it delivers, we achieved striking results in an authentic way.

Nomige
Exclusive

What we did

Nomige chose Hyred Exclusive, a service that sits outside our regular platform and is run by a dedicated team focused on the highest-quality UGC. We analyzed the performance of earlier ads to determine which angles worked best. We also saw that competitors had a clear lead in video content, so there was a lot to win with a first strong UGC batch.

We fully scripted the concepts around the customer's needs, but in an authentic UGC style so the viewer could genuinely connect with the story. Each concept had a different angle, multiple hooks, and different creators for broad split testing. By shooting plenty of B-roll, something new appears every few seconds to keep engagement as high as possible.

22x ROAS

The result

  • Average ROAS of 22x
  • CPA per product ranges between EUR 7.02 and EUR 12.74
  • More ad creative diversity
  • After 6 months, the videos were still profitable
  • Above-average hold rate

Hyred Exclusive

Hyred Exclusive offers our highest-quality UGC packages, where concepting, scripting, shot lists, editing, creator screening, and management are all handled by our dedicated team.

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Hyred Platform

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